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Sell Yourself During an Interview


How Do You Sell Yourself During a Job Interview

Applying for jobs has become a profession in itself. In times where competition in the job market is very high, an applicant has to go the extra mile to differentiate yourself. Your cover letter has to stand out and you have to pop in your first interview, because a lot of candidates are looking for the same position. But how do you leave that indelible impression? How should you behave and how can you emphasize your good characteristics? In short, how do you really sell yourself during an application procedure?

The preparation phase

A good application requires extensive preparation. This applies not only to the interview, but also to the cover letter and your resume. If you have seen a nice vacancy, it's important that you first find out what the position actually entails. Most vacancies describe the desired profile very well. If you know what qualities and experiences the company is looking for, you can respond very conveniently. It is also good if you can show that you're familiar with the company, for example by looking up the vision, mission, image and annual reports. If you have already done this before writing your letter, your letter will get a better depth, so that the chance that it will stand out is many times greater.

Congratulations, you can have an interview!

Oh, your well thought-out letter and resume paid off. You are invited for an interview. But then? Good preparation is then also crucial. Ask colleagues, family, and friends to describe you briefly. What are you good at, what is your pitfall? Others often see that better than you. Reread the information you already looked up for your cover letter. Search for the company on social media such as LinkedIn and YouTube and conduct a competition research. By making a printout of your information, a nice report is created that you take with you to the interview. In this way you show that you find the position so interesting that you have invested a lot of time and energy to be well prepared for the day.

Your non-verbal communication

From the moment you enter, it's assessed whether you're suitable. You sell yourself partly through the non-verbal communication you radiate. So your attitude, your appearance, the hand you shake. Therefore, wear well-groomed clothing that suits the situation. When applying for a position in construction, you don't have to come in a three-piece suit. But always make sure your nails are clean, your hair washed and your shoes polished. Do not wear clothes with your current employer's logo. Better to be too groomed than to feel underdressed. Walk confidently and give a firm, preferably dry, handshake. When you're invited to take a seat, sit up straight and put your things neatly on the table in front of you. Try to relax your face and smile regularly.

The job interview

Most conversations go about the same way. The recruiter tells something about the company and the position. Then you will be invited to tell something about yourself. If you have this round of proposals well in mind, the rest of the conversation will be more relaxed. Now you have the opportunity to sell yourself in a positive way. Show who you are. Emphasize your good qualities relevant to the position and try to transform your bad qualities into something that is actually not that bad. And above all, show that you're really interested in the position. Show that good motivation and your ambition by asking questions about the content of the position, not about the lease car and the company telephone.

Give examples

Don't just say that you're proactive, but also give examples from your current or previous work situation. Are you good at planning? Give an example with which you can demonstrate this. Employers are looking for people with passion and a real will to move forward. Tell us which courses and projects you have done and what you wanted to achieve with them. Entrepreneurs love people who take responsibility for their own careers. A company will not get any further with passive leaners. Communicate how you solve problems and that you're not afraid to take action. Show how the company can benefit from your knowledge and skills and not how you benefit from the job. Focus especially on the characteristics that are requested in the vacancy. This part of the conversation is also easy to prepare.

Do's and don'ts

Good preparation is therefore more than half the battle. However, there are still a few short tips and turn-offs that you can take into account.


  • Make sure you're present in plenty of time to orientate yourself. This will make you feel more comfortable and the conversation will go more smoothly.
  • Show sufficient enthusiasm, especially if you have little experience. An enthusiastic person, who is open to learn, is a good candidate. For example, you show your enthusiasm by asking good open questions.
  • Stay honest. You can admit that you don't know something or have little experience in something. As long as there is enough positivity, it doesn't have to be disastrous.
  • Be clear about your role in your previous work. Show what you have contributed and achieved. The team isn't important at that point.


  • Don't talk too much, too long or too broadly. Answer the question and don't mix your answer with things that don't matter.
  • Don't answer too quickly. Take time to think and ask for clarification as needed. This prevents you from giving an answer that doesn't match the question asked at all.
  • Don't be arrogant. If mistakes come up, dare to admit that you were wrong. Passing the mistakes on to others comes across as very arrogant and anti-social.

Also with these tips there is a chance that you will be rejected one or more times. There are a lot of people looking for a job. Don't get discouraged, but remember that you learn from every application. With every conversation you get closer to your new job.

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